Half and Half

Half and Half

Description:

This template allows the creation of pattern completion, moving two halfs of the creative in opposite directions.

Structure:

#Top(300X250px)
A transparent png containing the call to action, that stays stationary while scrolling. The top layer in layer ordering.

#Left(300X1200px)
A transparent png that scrolls in the same direction as the whole page, only faster. Second from top in layer ordering.

#Right(300X1200px)
The bottom layer PNG or JPG. The background for the “#Left” asset. Scrolls in the opposite direction of the whole page.

#Static(300X250px)
A fallback for older devices (below iOS8 or android 4.3) that do not support Cronus.


Fade and Slide

Fade and Slide

Description:

Four images sit on top of each other. The top one is a static transparent image that holds the Call To Action. The other three, “fade3”, “fade2” and “fade1” sit under it, and they move and change opacity together with the user’s scroll. First to be seen is “fade1”, which then fades to expose “fade2”, which then also fades to show “fade3”. Great to demonstrate three interchangeable states – before/after restoration, transformation, with/without product, etc.

Structure:

#Top(300X250px)
Transparent png containing the call to action, and stays stationary while scrolling. Top layer in layer ordering.

#Fade3(300X450px)
Final state or result of transformation.

#Fade2(300X450px)
Middle of transformation. Fades out as the user scrolls down

#Fade1(300X450px)
Initialstate or beginning of transformation. Fades out as the user scrolls down.

#Static(300X250px)
A fallback for older devices (below iOS8 or android 4.3) that do not support Cronus.


Before After Sliding

Before-After Sliding

Description:

Three images sit on top of each other. The bottom two layers also move and change their opacity with the scroll, according to their screen position. The top one is a static transparent image that holds the Call To Action. The other two, “before” and “after” sit under it. By the time the content is scrolled half-way up (the ad is at the middle of the screen), the “before” becomes completely transparent and shows the “after” that sits under it. Both layers also move together with the user’s scroll. Great to demonstrate two interchangeable states – before/after restoration, transformation, with/without product, etc.

Structure:

#Top(300X250px)
Transparent png containing the call to action, and stays stationary while scrolling. Top layer in layer ordering.

#After(300X250px)
Final state or result of transformation. Fades in as the user scrolls down.

#Before(300X250px)
Initialstate or beginning of transformation. Fades out as the user scrolls down.

#Static(300X250px)
A fallback for older devices (below iOS8 or android 4.3) that do not support Cronus.


Before After

Before-After

Description:

There images sit on top of each other and stay stationary during the scroll. The scroll does not move the images, instead it changes the opacity of the images according to their screen position. The top one is a static transparent image that holds the Call To Action. The other two, “before” and “after” sit under it. By the time the content is scrolled half-way up (the ad is at the middle of the screen), the “before” becomes completely transparent and shows the “after” that sits under it. Great to demonstrate two interchangeable states – before/after restoration, transformation, with/without product, etc.

Structure:

#Top(300X250px)
Transparent png containing the call to action, and stays stationary while scrolling. Top layer in layer ordering.

#After(300X450px)
Final state or result of transformation. Fades in as the user scrolls down.

#Before(300X450px)
Initialstate or beginning of transformation. Fades out as the user scrolls down.

#Static(300X250px)
A fallback for older devices (below iOS8 or android 4.3) that do not support Cronus.